In 2022, NFL had an average audience of 16.7 million across all viewing sources. This is slightly less than the average audience of 17.1 million in 2021. The decline was partly attributed to the shift of 'Thursday Night Football' from Fox and NFL Network to Amazon Prime Video.
In recent years, NFL has seen an increase in online viewership, with 40% of fans consuming content through online platforms and social media during the 2020 season.
There has been a decline in cable subscriptions and the rise of streaming services in the last few years.